J Brand
Denim manufacturer Jeff Rudes teams up with celebrity stylist Susie Crippen to create a classic and sophisticated jean. Jeff pioneered the American French jean boom in the 70's with his first brand, Paris 2000. In the 80's, he moved to California and started Area Code, a trendy junior line of lycra knits. He returned to denim in the 90's when he partnered with Ron Herman and Adriano Goldschmied to create A. Gold E., a successful denim sportswear line. Then he he stepped into Abercrombie & Fitch to help transform their denim assortment. Now it's time for Jeff Rudes to get back to his passion of branding; and J Brand was his vision.
Susie has been dressing Hollywood's actresses for years in numerous events. She is an avid jean enthusiast and has access to the latest trends and feedback from the women wearing them. She co-created J Brand with this knowledge of how women want a jean to feel and fit their body. In creating J Brand, they pay attention to stitching details and clean dark finishes. They have created a combination of sexiness and style in a women's jean while allowing the women to feel comfortable.
