Habitual
Founded by a husband and wife team in 2001, Michael and Nicole Colovos put their love for design and art into tangible form and created Habitual. Their focus on creating Habitual was due to their obsession with denim and the ability to manipulate the jean to become a second skin.
Fit is their main focus, as well as the intricate design details, such as their signature Maltese cross on the rear pockets. Every Habitual Jean produced is hand finished, giving the Habitual Jean its signature look. So devoted to detail, the Habitual Jean takes twice the amount of time to create compared to the time needed for a regular five-pocket jean. Every wash used on the Habitual Jeans takes months to create and tweak to become the right wash for the right jean. Down to even the rear pockets, the detail administered to the Habitual Jeans is tremendous. The pockets are always hand placed and are done in such a way to optimize the fit and flatter factor.
